According to their blog, the process works by "mapping where your friends live and check-in and make that part of the househunting process". Using Facebook API Adzuna has created Friend Map, a tool that lets users visualize where their friends live and check-in, and ask them questions about the area. Once the user has chosen an area, the property listings are just one click away.
Adzuna’s tool is the first to plot friends’ whereabouts as part of the house hunting process. CEO and co-founder Doug Monoro is former COO at Zoopla and previously Managing Director at Gumtree. Monro claims that his research has shown that the Friend Map feature appeals to young professionals in major cities who have a choice of where to live:
"Seeing your Friend Map for the first time has a real wow factor and it’s surprising what you learn about your friends.”As a company Adzuna was founded in 2010 "on the back of an envelope in a central London pub" and launched officially last year with impressive reviews. Founders Andrew Hunter and Doug Monro met at Gumtree in 2005, with Monro as MD and Hunter as head of marketing, before leaving for Qype to become their General Manager.
Essentially Adzuna is a classified search engine for jobs and now property. The company was named a Top 20 Startup of 2011 by Startups.co.uk and a finalist in the Website of the Year awards. They've also successfully raised £800k in investment finance from Index Ventures, Accelerator Group, Passion Capital and other angel investors. Adzuna is supporting the launch of their property service with a competition to win two nights stay in a luxury property courtesy of onefinestay. Details at Facebook.com/Adzuna.